Website Suite for the School of Arts & Sciences at WashU

Redesigning the websites of the School of Arts & Sciences at Washington University in St. Louis (a main site, Graduate School site, and Departments template), began with mountains of wireframes and a deep survey of stakeholders.

I was the designer for the entire site system, working with our University partners to game out flexible department site themes, and collaborating with our developers on the front-end design to architecting a custom CMS through Drupal.

Favorite bit: Accessibility was paramount for these sites, and I found it rewarding to meet the highest accessibility standards alongside the site's aesthetic goals.

Visit and explore the main site here, and the Graduate School's website here.

Winner of 2017 W3 Silver Award and a Silver CASE Award.

Role: Designer

Agency: Almanac

School Rebrand, Digital + Print Viewbook and Magazine, Film and Photo Library for MICDS

MICDS was founded by the merger of two historic schools and is steeped in tradition. With a nod to the past, the community was ready for a fresh look.

This rebrand gave MICDS a creative toolbox capable of sharing their ethic of enabling every person to become the best version of themselves through their experiences at MICDS: lifelong discovery of themselves and the world around them.

Part of developing their main recruitment tools (digital and print viewbooks and admissions site), was creating a photo and video library that captured the unique experiences of MICDS students. I worked with a photographer and embedded video and audio crew to build that library and provided art direction on viewbook profile films that shared the caliber of people, education, and facilities at MICDS.

DITALIA Rebrand, Packaging, and Website

An early e-commerce adopter, DITALIA has been providing specialty Italian foods for its loyal customer base. Part of their growth strategy was to move into a new audience segment of adventurous foodies, who were looking for a full-blown customer experience online.

The fresh brand captured the Di Piazza family's bold personalities, love of laughter, and deep appreciation for food as the fabric of meaningful relationships. Website design and development, email marketing and packaging then wove that unique DITALIA flavor and care throughout the customer's experience.

Favorite bit: designing the label for Olio Tre Casi, DITALIA's Extra Virgin Olive Oil custom-sourced from Madonie, Sicily.

Branding for Yolklore

Developing the brand for acclaimed St. Louis breakfast and brunch spot Yolklore was pure joy (and not just because of the biscuits and gravy).

Taking a hint from Rosemåling, the decorative Scandanavian folk art style, Yolklore's brand centers on and celebrates the egg — plus other breakfast staples — and reflects the craft and community that Yolklore excels at.

Over the years, Yolklore has trusted me to modify their brand to reflect changes in their approach, refreshed menus, and created signage, wallpaper, social graphics, and more to bring their brand to life.

Favorite bit: Yolklore's founder, Mary, has taken the brand and made it her own, incorporating it into everything from milestone gifts to apparel.

Role: Designer

Agency: Almanac

Bright Pink Brand Revision, Digital Campaigns

By reaching millennial women with personalized risk assessment and prevention information, Bright Pink hopes to have fewer lives lost to breast and ovarian cancer.

Their early branding tended to strike a somber, clinical tone, while their new communications goals were about empowering women, helping them overcome fear and stigma to really consider their risk factors. While they held on to their original wordmark, we developed a new, cohesive logo treatment for their tools and groups, brightened up and broadened their brand colors, and shaped the tone of headlines to be brazen, uplifting, and candid.

We then helped carry their new look and tone across digital campaigns and collateral material.

St. Louis Children's Hospital Fundraising Campaign

The goal of this campaign was to raise funds to purchase two new MICU's (Mobile Intensive Care Units) to transport more seriously ill and injured children to the lifesaving care they would receive at Children's.

Instead of traditional direct mail appeal letters, we created heroic posters featuring the EMTs as heroes, bringing donors into the critical hours the MICU plays in an emergency.

In the final phase of the campaign, we created a passport that reviewed the stories, fundraising achieved so far, and was successful in raising funds for the Children's Hospital to purchase two new MICU vehicles.

This campaign won a 2017 Show Me Excellence Award.

Role: Designer

Agency: Almanac

Custom Photography by: Douglas Garfield

A passenger train weaves through the valley, and the huge slabs of granite and limestone in the area form cascading waterfalls that in the fall and mist are positively magical.

I designed a poster for Cuyahoga Valley National Park as a part of Typehike (a poster series celebrating the centennial of our national parks) and was honored to be featured in this VERY EXCELLENT collection of typographic genius, proceeds to benefit the National Park Service. They are continuing into other nature+type prompts and the results are delightful. 

Shots from personal projects.

Concept for Operation Food Search Capital Campaign

Operation Food Search launched a $7 million capital campaign to purchase and outfit a new facility to significantly expand their programs.

This brochure made their case to donors to support their Campaign to End Childhood Hunger.

To help potential donors understand the longlasting impact of food insecurity, we illustrated statistics that demonstrate the extent of hunger’s effects on issues from education to lifetime earnings, shared stories of children who are affected and demonstrated some of the impossible choices that too many St. Louis families have to make.

Their capital campaign exceeded its goal and they are now operating expanded programs out of their new facility.

Role: Designer

Agency: Almanac

Occasionally I get a chance to see something unusual, and I've got my camera with.

Chunky icons make me smile.

Illustrations to represent Iterative Creative, Campaign Design, Insights and Guidance, Testing, User-Focused